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Strong features 20 contestants, which include 10 male trainers and 10 female trainees. The trainers work on helping their trainees improve their physical fitness, not only through losing weight but also through achieving a balance between mind and body, and getting into shape both physically and mentally. After a series of challenges, two teams will face each other in a physical competition in the Elimination Tower, with the losing team being eliminated from the series. The winning team will receive a cash prize of up to $500,000, depending on their overall performance in the show.