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Steal This Film focuses on Pirate Bay founders Gottfrid Svartholm, Fredrik Neij and Peter Sunde, prominent members of the Swedish filesharing community. The makers claimed that 'Old Media' documentary crews couldn't understand the internet culture that filesharers took part in, and that they saw peer-to-peer organization as a threat to their livelihoods. Because of that, they were determined to accurately represent the filesharing community from within. Notably, Steal This Film was released and distributed, free of charge, through the same filesharing networks that the film documents.